Major Google Core Update – ‘May 2022 Core Update’
Google has announced that a broad core algorithm update went live on May 25th 2022, and it will take roughly two weeks to roll out fully. Google’s Public Liason for Search announced to expect changes to site performance in search results. This is major news for marketers, SEO specialists and more!
You will likely see spikes or drops in your site’s rankings, and the advice is to produce the best possible content on website pages and work hard on improving websites as they will see noticeable improvements. On the other hand, if you leave your site as it is and make zero changes, you can see yourselves outranked by sites with better quality and updated content.
HC Media Group is prepared and ready for major updates like these! We can transform your website’s content and SEO to get ranking again if your website has taken a hit!
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The Best Content Management System for Websites
Do you know which content management systems (CMS) are the most favourable among site developers?
The top content management system used by 64.2% of developers using CMS is…WordPress! Then 6.3% use Shopify, followed by Wix, Squarespace and Joomla, with less than 3.5%. WordPress is not planning on going away anytime soon as they are currently five years into a ten-year rewrite of its entire codebase!
HC Media Group offers WordPress websites, and we specialise in building SEO-optimised websites, helping your business get found online, and ranking in search engines.
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Snapchat Announces the Release of New ‘Snapchat+’ Subscription Programme
Snapchat has introduced a BRAND NEW subscription programme – Snapchat+! Users can pay a monthly fee of £3.99 to gain access to exclusive features, including access to new Snapchat icons, new data insights to see the 24hr location history of those who have given you access to their location, the ability to pin users to ‘#1 Best Friend’, and more.
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Should your Business Invest in Influencer Marketing?
Has your business ever considered investing in influencer marketing? Here are some positives and negatives to help you decide whether influencer marketing is the best route for your business.
Some great benefits to influencer marketing are that it helps you enhance your business’s reputation, and it is not too costly. However, influencer marketing has some downsides, such as harming your business’s reputation if you choose the wrong influencers! Also, it can be difficult to measure the results of the influencer campaign which means you will find it hard to measure if it was successful or not!
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BRAND NEW Instagram Full-Screen Feed Update
Has your Instagram account updated its feed yet? This new full-screen update resembles TikTok’s iconic full-screen video format but also includes stories, photos, videos, and reels on the feed. Mark Zuckerberg made this announcement via his Instagram Story and then stated “We want to make it easier to discover content and connect with friends.
Photos are still an important part of Instagram, and we’re working on ways to improve the way they show up in a full-screen feed too. Some people will start seeing this test soon. Excited to hear your feedback.”
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HC Media Group
It’s time to dust off and let go of our old-fashioned traditional marketing roots and embrace that digital marketing could be the way to take your business to the next level and reach goals like improving website traffic, targeting customers, and improving engagement on your social media platforms.
HC Media Group offers many other digital marketing products or services to help your business, like, social media marketing, SEO, website design, digital strategies, and many more. So, if you are eager to take your business to the next level and don’t know where to start, contact HC Media Group Today!