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Are you looking for a quick way to get your website found on Google and in front of your target audience whilst they’re in the buying process? Pay-per-click advertising enables businesses to specifically target individuals based on factors such as demographics, searched terms, and personas – making it an increasingly competitive marketing tool. Companies will ‘bid’ on a keyword or product within a search engine; they will appear at the top of the search engine results page. Each time the ad is clicked on, the business will pay an agreed fee.

This digital campaign is based entirely on a pay-per-click basis, you will find that the more money you invest into PPC advertising, the more results you will get. Our PPC Agency Essex will work with you to identify the appropriate keywords to bid on to make sure relevant traffic is coming to your website, helping you see a good return on investment.

"I have employed HC Media and found their work to be of the highest quality"


The expertise of HC Media Group is yours to utilise. Having exceeded status as a leading PPC Agency in Essex, we have worked with a diverse clientele on their PPC advertising campaigns. We thrive on making the most of a budget by creating innovative paid ad campaigns that deliver exceptional results with every click. 

HC Media Group, an Award Winning PPC Agency in Essex, offers 2 PPC packages, Basic and Advanced. Please note the cost per campaign does not include ad spend – you will be required to invest an additional fee to get your ads live and in front of your target audience. The Basic Package is for businesses with an ad spend budget of less than £1000 per month. This is tailored to suit SMEs or small businesses with a lower monthly budget. The advanced package is suitable for customers who are looking to spend over £1000 per month, with the option to set up Google Shopping ads. 

It is advised you book a FREE marketing consultation before you purchase your pay-per-click campaign. This allows Google AdWords marketing experts to dive deep into your website’s analytics and current performance to ensure your investment in a campaign that is right for you.

Christopher Clowes


Award-winning Digital Marketing Agency, HC Media Group consistently works with a range of prestigious clientele on their Digital Marketing Campaigns. The strategic combination of our services, and our team’s industry expertise, has seen a considerable increase in brand awareness and website traffic for a multitude of clients – ultimately enabling them and their businesses to thrive. HC Media Group’s technical expertise and bespoke campaigns can help your business see great results! Let’s achieve something incredible together – discover your brand’s full potential with HC Media Group.
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‘Pay Per Click’ campaigns are a marketing and advertising method used to significantly increase the volume of traffic headed to a website – ultimately resulting in a greater number of sales conversions, and increased revenue for the business. PPC stands for pay-per-click advertising – one of the most popular forms of advertising in search engines. 

Businesses utilising the Pay Per Click service will appear at the very top of search results pages; each time a user clicks onto their ad, they will pay an agreed fee. Unlike organic marketing approaches, PPC advertising ensures a quick influx of prospective customers, through the targeting of a specific keyword or product. 

Thorough keyword research is conducted – ensuring that your ads are being found for search terms relevant to your business and the services you provide. Working with a results-driven agency will help your business get ahead of your competitors, capturing your desired target audience whilst they’re in the buying process. 

HC Media Group are an Award Winning PPC Agency Essex 

PPC (Pay-Per-Click) advertising offers numerous benefits for your business. It serves as a powerful tool to boost your online visibility, increase brand awareness, and drive targeted traffic to your website. By strategically bidding on relevant keywords and targeting specific demographics, PPC enables you to reach your ideal audience precisely when they are searching for products or services like yours.

One of the key advantages of PPC is its ability to deliver immediate results. Unlike other marketing channels, PPC campaigns can be set up quickly and start generating traffic and leads almost instantly. This agility allows you to respond to market trends, promotions, or seasonal demands in real time. Additionally, PPC provides full control over your budget, allowing you to set daily or monthly spending caps to align with your business goals.

Furthermore, PPC offers a highly measurable advertising platform. With robust tracking and reporting tools, you can gain deep insights into the performance of your campaigns. You can analyse metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on investment (ROI). These insights enable you to make data-driven decisions, optimise your campaigns, and maximise your marketing budget.

Pay Per Click paid advertising is the process of ‘bidding’ for a particular keyword, to appear at the top of a search engine results page when someone looks it up. For a fee each time the ad is clicked on, this marketing service offers an immediate increase in traffic to your website.

Search Engine Optimisation is the act of enriching a web page’s text with keywords that its target audience often searches for. For the most effective results, you should choose keywords that have high search volume and low competition. SEO is free of charge and based on website relevance to the keyword. As this is an organic method of appearing higher on search engine results pages, an increase in traffic can be expected to be seen between 3 – 6 months.

HC Media Group are an Award Winning PPC Agency Essex 

Before a PPC Campaign goes live, there is a lot of technical expertise and planning that goes in behind the scenes to write and build the pay-per-click ads. 

The ad itself will have to go through an ‘Ad Auction’ held by the desired search engine (more typically known as Google or Bing. It is here that the business wanting to post an ad will ‘bid’ for a particular keyword or product; the business will have to pay this agreed fee each time their ad is clicked on. 

The search engine will determine both the ad’s relevance and its validity to appear on the results page; therefore market research ought to be conducted to ensure the campaign has maximum impact. When bidding for specific keywords, the higher the search volume the higher the cost per click will be. 

HC Media Group are an Award Winning PPC Agency Essex 

asic PPC packages at HC Media Group start from £500 per month (excluding ad spend). This campaign includes bespoke keyword research, ad extensions, ad build and optimisation, weekly monitoring, and access to bespoke reportal. 

Advanced PPC packages include keyword research, ad extensions, ad build and optimisation, weekly monitoring, Google shopping set-up and optimisation, and access to bespoke reportal. 

The suggested monthly cost of PPC will be entirely unique to a business, its budget, and its campaign. HC Media Group, leading PPC Agency Essex, offer prospective new clients a free 30-minute marketing consultation; here, we can discuss the intricacies of your ad. 

If you are looking for fast, lead-generation activities for your business – look no further. It is advised to all customers to book a FREE marketing consultation with a PPC specialist, where you will receive a bespoke audit tailored to your marketing needs.

Absolutely! HC Media Group understands that driving traffic to your website is just the first step in a successful PPC campaign. To maximise conversions and achieve your desired goals, it is crucial to have well-optimised landing pages that provide a seamless and engaging user experience.

Our team of experts can help you optimise your landing pages specifically for your PPC campaigns. We conduct thorough assessments of your existing landing pages and identify opportunities for improvement. We focus on creating persuasive and relevant content, clear calls-to-action, and intuitive user interfaces to ensure a smooth user journey.

We leverage best practices in landing page optimisation, including A/B testing, to compare different layouts, messaging, and design elements. This allows us to identify the most effective combination of elements that resonate with your audience and drive higher conversion rates.

By partnering with HC Media Group, you can benefit from our expertise in landing page optimisation. We work closely with you to understand your business objectives, and our team implements data-driven strategies to improve the performance of your landing pages. Through continuous testing, analysis, and refinement, we ensure that your landing pages align with your PPC campaigns and deliver exceptional results.

As a specialist Pay Per Click Agency we will ensure that your advertising budget is used most effectively, through the careful selection of keywords that will attract your desired audience to your ad. 

We will be able to optimise your ad to specifically target individuals that suit your desired audience. Additionally, an elite PPC agency such as HC Media Group will be able to expertly assess the analytic data of the ad to further adapt it and maximise its effectiveness, all within your ad spend budget.

The benefits of working with a Pay Per Click Agency is as follows…

  • Industry leading expertise 
  • Scale your business
  • Generate leads to your business 
  • Free up your valuable time 
  • Save money 


HC Media Group are an Award Winning PPC Agency Essex 

At HC Media Group, we take a comprehensive and strategic approach to optimise PPC campaigns for maximum performance. Our team of experienced professionals begins by conducting extensive keyword research to identify the most relevant and high-performing keywords for your industry and target audience. We then craft compelling ad copy that resonates with your target market, incorporating persuasive messaging and strong calls to action.

Continuous monitoring and analysis are crucial to campaign optimisation. We closely monitor the performance of your PPC campaigns, making data-driven decisions to refine targeting, adjust bids, and improve ad placements. By leveraging sophisticated analytics tools and industry insights, we identify trends, patterns, and opportunities to drive better results.

Additionally, we conduct A/B testing to compare different ad variations, landing pages, and call-to-action strategies. This allows us to identify what works best for your audience and refine our approach accordingly. By regularly analysing campaign performance, optimising keywords, and refining targeting, we ensure your PPC campaigns achieve maximum performance and deliver optimal return on investment.

Yes, HC Media Group can definitely assist you with remarketing campaigns. Remarketing, also known as retargeting, is a powerful strategy that allows you to re-engage with users who have previously interacted with your website or shown interest in your products or services. By placing a small snippet of code on your website, we can track visitors and serve them tailored ads as they browse other websites or platforms within the ad network.

Remarketing campaigns are highly effective in nurturing leads and guiding them through the conversion funnel. With our expertise in remarketing, we can help you create compelling ad creatives and customised messaging that reconnect with potential customers and encourages them to take the desired action. By staying top of mind and reinforcing your brand message, remarketing campaigns can significantly boost conversions, improve brand recall, and drive valuable leads back to your business.

At HC Media Group, we understand the importance of precise audience targeting in PPC advertising. We employ a strategic and data-driven approach to ensure your PPC ads reach the right audience.

Firstly, we conduct thorough audience research to gain deep insights into your target market. We analyse demographics, interests, behaviours, and other relevant data to understand who your ideal customers are. This knowledge allows us to craft highly targeted campaigns that resonate with your audience’s preferences and motivations.

Next, we utilise advanced targeting options provided by the advertising platforms. These options include demographic targeting, geographic targeting, interest-based targeting, and remarketing. By leveraging these tools, we can narrow down your audience to the most relevant and engaged users, ensuring that your ads are seen by those who are most likely to convert.

Furthermore, we continuously analyse campaign performance and make data-driven optimisations. We monitor the performance of different targeting options, ad placements, and keywords to identify which segments of your audience are responding most positively to your ads. This helps us refine and optimise your campaigns, ensuring that your PPC ads are precisely targeted to reach the right audience and maximise your chances of success.

HC Media Group employs a robust set of performance metrics to measure the success of PPC campaigns. We believe in providing transparent and insightful reporting to help you understand the impact and effectiveness of your PPC investment.

We track and analyse key metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), and overall campaign performance. These metrics provide valuable insights into the effectiveness of your campaigns and allow us to make informed decisions for optimisation.

Our team provides detailed reports and analytics, presenting the data in a clear and understandable format. These reports highlight the performance of each campaign, the success of different ad groups, and the impact of various targeting strategies. By analysing these metrics, we can identify trends, spot areas for improvement, and optimise your campaigns for maximum success.

Additionally, we leverage industry benchmarks and comparison data to provide you with a broader perspective on how your campaigns are performing relative to your competitors and industry standards. This holistic approach to measurement ensures that we can evaluate the success of your PPC campaigns accurately and provide actionable insights to drive ongoing improvement.


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