Unity Link, a financial services company, sought to strengthen its presence in the UK and European markets by enabling seamless money transfers to Ghana, Egypt, Senegal, Gambia, Ethiopia, Nigeria, and Kenya. To achieve this, they needed a comprehensive digital marketing strategy that would effectively target these nationalities within the UK and Europe, driving engagement and conversions.
Unity Link partnered with HC Media Group to create a multi-layered digital marketing approach, combining website design, PPC, paid social, and organic social to increase brand awareness and attract users.
Expanding an international money transfer service comes with unique challenges, our goals included:
HC Media Group was tasked with not just opening these corridors but also ensuring that Unity Link’s brand was positioned as the go-to money transfer service for these communities.
To achieve Unity Link’s ambitious goals, we implemented a full-scale digital marketing strategy that included:
Designed dedicated micro-sites for each corridor, tailored to each target audience. Integrated native language content, culturally relevant visuals, and user-friendly navigation to build trust and engagement.
Developed a comprehensive marketing roadmap to target individuals from Ghana, Egypt, Senegal, Gambia, Ethiopia, Nigeria, and Kenya within the UK and Europe. Ensured messaging was personalised and adapted for different audiences.
Created high-converting PPC and paid social media campaigns to generate brand awareness and drive transactions. Developed impact-driven visuals and compelling ad copy to resonate with each audience.
Designed an organic social content strategy to increase engagement and credibility. Focused on building a community around Unity Link’s services, strengthening customer trust.
Once the digital foundation was built, we handed over the campaign to Unity Link’s internal marketing team for continued execution and optimisation.
Our strategic and localised approach delivered exceptional results for Unity Link:
This project transformed Unity Link’s digital presence, positioning them as a trusted provider for international money transfers.
If your business is looking to target new markets and drive high-impact results, HC Media Group can help. Book a call with our experts today and let’s create a digital strategy that delivers growth!
“Thank you HC Media Group for producing a website that we can be proud to show our customers. The hard work and dedication to produce our site is greatly appreciated!”
Date: Summer 2022
Client: Unity Link
Focus: Website Design, Digital Marketing Strategy, PPC, Paid & Organic Social
Skills Used: Web Development, Localised Marketing, PPC & Social Ads Strategy
