Would you like your website to appear at the top of the most powerful search engine in the world? Would you like to appear above your competitors when someone searches for the products or services that you offer? I mean, who wouldn’t want to be on the top of Google?!
If the above sounds like something you’d like then you are in the right place!
People resort to Google when they are looking to buy something. Even if they intend on physically going to the shops to buy a particular product, research shows that 84% of UK shoppers use online sources to support their purchase.
If you want to capture the attention of those internet users and direct them to your website capturing valuable search traffic, then there are a few steps that you will need to take.
1. Determine your keywords to Get to The Top of Google
The first and very important step is putting together your SEO strategy. Determining which keywords will work best for your strategy and brand is an important process to get right. Often, companies will focus on keywords that are extremely competitive, are too broad, or simply just don’t get enough organic traffic. Focussing on these wrong keywords will set your campaign up to fail before even starting and you’ll waste a lot of time and potentially money in doing so.
When finding your keywords, your list should start off broad with the view to narrow the list down to the best keywords for your business and your website to compete on. You can do this research and find the best keywords for your business by using analytics. When doing so, especially if you are a small business, a good way to do this would be to narrow your search down by including specific services or local elements. For Example, rather than using the keyword ‘Digital Marketing’, you can narrow this down to your businesses’ local area and use ‘Digital Marketing Essex’ instead, refining your keywords will help your website to compete.
2. Use your keywords to optimise your website
Optimising your website is vital to help Google understand what each of your web pages is about. Below are the specific elements that need to be focussed on along with your single keyword.
- Page Title
- H1 & H2 Title Text
- Alt Text (Every image on your website needs to have a title)
- Meta Description
- Keyword included in content at least once
3. Creating a Blog Strategy To Get to The Top of Google
Building a blog on your website is a proven way to benefit your search engine strategy. Research conducted shows that websites with a blog page get 55% more traffic and 70% more leads than those that don’t.
Every single blog that you post on your website is counted as a new indexed page, plus, using your blogs as high-quality content to share across your social media will help to attract and drive new visitors to your website.
Blogging can be written with your consumers in mind, write in the style that your audience will be attracted to, and write about things that they will be interested in learning about. Be sure to choose a focus keyword for each blog you write to help your website become more discoverable.
4. Get yourself some good links
Finding some inbound links with good authority can be fantastic for your SEO strategy. This is when other websites put a link back to your website on their site and use it as a resource to support their content. Finding websites with good authority and that are relevant to your brand to link back to your site will really help you rank at the top of Google search results.
Remember on this one, quality beats quantity. Appearing on LOTS of different sites with bad authority and with no relevance to you can be detrimental to your ranking on search engines. Make sure to find quality sites with good authority to put internal links to your website and help to build your authority and your search engine rankings to get you at the top of Google.
5. Analyse, Optimise and Repeat
With everything listed above comes a lot of trial and error. You need to spend time analysing your strategy, find out what has worked for you and what hasn’t worked so well, and then revise and optimise your strategy and website to achieve the best results. With the ever-changing algorithms online, you will have to repeat your analysis regularly and often and be ready to adapt and put time into your strategy. Be sure to focus on keywords that aren’t moving and performing the way you want them to and repeat the steps that have brought you success previously. The more you do this the better you will get – remember Rome wasn’t built in a day!
If you don’t have the time to focus on this to give your campaign the chance to reach its full potential I would advise hiring a team of experts to take on and fulfill your campaign for you. There are many companies out there who specialise in this, for example, HC Media Group based in Essex. We can have our team of experts spend as much time as necessary to help your website get a top ranking at the top of Google.
I do hope that you’ve found this blog helpful and that you now have a good idea of the steps that you need to map out and take to get your website to the top of Google search.