Instagram as a form of Social Media Marketing has become more crucial than ever for businesses and personal branding. By using Instagram, your business has the opportunity to showcase its products and services in a very effective way, directly to Instagram’s feed. A 2022 Statista report indicates that 61.6% of Instagram users worldwide are between 18 and 34 years old.
So, Instagram gives your business a platform where you can increase your brand’s interaction with younger audiences. Instagram features can lead to exceptional growth for your account. The Instagram features we are about to present will make you stand out and give your business a guaranteed boost.
Level Up Your Use of Fonts and Colour
A strong visual identity can enhance your brand message and set you apart from the competition. These Instagram features and tips can help you build the appearance of your Instagram profile.
Use your own fonts
Instagram doesn’t have abundant options to customise fonts. You can still find a few options in Instagram Stories. Unfortunately, these aren’t available for the text in the bio, captions and comments. But all hope is not lost yet. To avoid repetition and story (ad) fatigue, as a result, there are font tools at hand. These are some of the apps you can use on your phone to customise your fonts:
- Cool Fonts for Instagram – Fancy Text Designer
- Font Keyboard
- Fancy Name
- Fonts- for Instagram Pro
- Sprezz
Instagram lets you paste your message after customising it in any of your font tools of preference. This way, your fonts will be more aesthetically pleasing.
Elevate Your Posts With Line Breaks In Your Captions
Adding a little bit of space between the lines of your caption can make a massive difference to the aesthetic of your posts. Follow these steps to achieve this without having to use space generators online:
- Go to the caption screen and proceed to write your caption
- Tap the “123” key on your phone’s keyword to access the Return key
- Add breaks to the caption by using the Return key
Aesthetic spacing can help you win the engagement of your target audience and set you apart from the competition on Instagram.
Get Playful With Colour
You may be bored of using the default selection of colours for your posts. You don’t want your audience to feel the same way when looking at your content. So here is a solution:
- In stories, choose the drawing pen icon
- Select the default colour palette and hold your finger down on the colour of your choice
- A whole gradient palette of colours will appear, letting you select the one that best suits your story
Don’t forget this Instagram feature to access a refreshing palette of colours.
Take Advantage of Your Feeds Grid
The grid allows potential followers to know what your brand is about without scrolling through your Instagram page. This Instagram feature showcases your posting history arranged in rows of three. Each post is neatly organised, forming a bigger picture. The grid will give your target audience the first impression of your brand. Thus, you should consider this Instagram feature as part of your content strategy.
Create an enticing Instagram grid layout by artfully planning your posts. These are some suggestions to grab the attention of your potential followers:
- Commit to the same colour palettes or filters to create the vibe of your brand. This way, all your pictures will be coordinated, forming a matching set.
- Get a little bit playful and turn your grid into a rainbow. Post consistently in one saturated colour and gradually transition to the next shade of the rainbow with your following posts.
- Design row by row. You can unite your posts on each row by tone or theme. Post three images at a time to ensure they are aligned. Try experimenting with a set of three photos creating a panoramic image for one of your rows. Let your followers know the pictures are three parts of a whole by writing the same caption for each.
Remember, your Instagram grid gives you a quick and easy way to deliver your message and showcase what you have to offer.
Hop-On Trends
The Instagram algorithm keeps users updated on the latest trends. It promotes the most exciting content in line with the most popular trends. These are some of the recent Instagram features and trends so you stay on top of your game:
Do you want to increase the engagement of followers with your stories? Instagram interactive stickers facilitate this. Tap the sticker icon at the top of your screen after setting your story. Increase the interactivity with your content by including responsive polls and questions. Since October 2021, Instagram’s link stickers have become a popular feature on the platform. You can increase the traffic to your website by using this Instagram feature.
Instagram Collab Tag
This Instagram feature allows two accounts to create content together. This feature will come in handy when collaborating with other brands and influencers. The collaborators you tag will appear on the post as co-authors. They can reshare the post on their profiles without having to screenshot it. The Instagram Collab tag is available for feed posts and reels so far.
Our Favourite Instagram Feature: Reels
Create catchy content on Instagram reels! This Instagram feature has taken over the platform. And it can be essential to the social media strategy of your brand. Reels show up on Instagram’s Explore page. Thus, everyone can interact with your content regardless of whether they follow your account. This Instagram feature is an excellent way to share informational content with a broader audience.
Additional features for content creators to utilise on their Instagram accounts include business accounts, Instagram shopping, IGTV videos, story features and story highlights.
No doubt Instagram has a lot to offer to your business. From phones and video content to Instagram live videos, the type of content you post can vary significantly – make sure your posts are on-brand and consistent. Wondering where to begin? HC Media Group can help you build your brand’s online social presence. Get in touch!