Welcome to our edition of the latest industry news August, where we bring you the most recent and impactful developments from your sector. In a world where staying informed is key to staying ahead, we’ve curated a selection of news that promises to shape the landscape of our industry.
Latest Industry News August 1: All New Instagram Tools That Will Transform Your Social Media Management
Our first latest industry news August story is great News for all you Instagram lovers out there…you will soon be able to schedule up to 75 days in advance of posts, stories and reels within the Instagram app itself! This is set to become a highly valuable option for social media managers, businesses and influencers creating in-app content.
This update will make it much easier to stay ahead of the game on Instagram and in control of your account. Stay tuned for updates to come!
To read more, visit Social Media Today and read their article.
https://www.socialmediatoday.com/news/instagram-moves-to-next-stage-of-development-with-its-native-scheduling-too/629139/
Latest Industry News August 2: Attention Small Business Owners…Are You Ready To Take Advantage of AI Technology?
Are you a small business owner? Then this news could change the game for your advertising to get the most out of your ad spend. Meta has launched Advantage+, which is their most advanced AI and automation tool for advertisers. Advantage+ campaigns are Facebook ads’ new simplified model for conversion campaigns so that the time spent manually inputting information is reduced.
Previously only full-fledged campaigns could utilise this tool, but now single ads can benefit from it too! Advantage+ is also getting an upgrade regarding shopping campaigns, app campaigns and more. Small businesses will largely benefit from Advantage+ as ads can adjust for each person who views them to show the version they’re most likely to respond to! To read more, visit Search Engine Journal and read their article.
Latest Industry News August 3: Google Apologises for Accidental Outage…Have Your Rankings Taken a Hit?
On Monday, August 9th, Google experienced a very rare widespread outage which caused disruptions in ranking and indexing! A Google spokesperson apologised for the outage and stated it was dues to a software update which unintentionally caused this sudden circumstance.
HC Media Group is prepared and ready for sudden changes in SEO results, and we will work hard to get things back running smoothly! Results should return back to normal over the next couple of weeks however if you are still seeing fluctuations in results and your website has taken a hit, we can transform your website’s SEO and analytics to get ranking again! To read more, visit –
https://www.searchenginejournal.com/google-experiencing-major-outages-cause-unknown/460692/
Latest Industry News August 4: The Powerful Reasons Why You Should Invest in Blogging
Does your website have a blog page just collecting dust because you’re unsure whether to invest in blogging? One of the reasons you may be cautious is wondering if blogs are still relevant…we think they are definitely a prominent area of an SEO/content strategy!
The main reason you should invest in blogging is that it helps increase traffic to your website and improve brand awareness, which leads to conversions. It is essential to have an effective blog strategy to engage your audience, build loyalty, and increase visibility. Therefore to save you time on hours of planning and writing blogs…HC Media Group is here to take the load off by creating an impressive blog strategy perfectly suited to your business and writing engaging informative blogs for your audience.
To read more on blogging, visit Search Engine Journal and read their article.
Latest Industry News August 5: Full-Screen Instagram Update is ‘Not Yet Good’
For our last latest industry news August story, we talk about an interesting Instagram update. The controversial update, which surprised a percentage of Instagram users last month, has not been received very well. The full-screen redesign stopped users from scrolling smoothly through the screen and has even been criticised by the likes of Kim Kardashian and Kylie Jenner.
Adam Mosseri, the Head of Instagram, has acknowledged and addressed the criticisms in a Twitter video posted at the end of last month. He stated that the reason for the update was to make the Instagram experience more ‘fun and engaging’, but he also wanted to emphasise how he wants ‘to be clear, it’s not yet good. And we’re going to have to get it to a good place if we’re going to ship to the rest of Instagram.’
Besides this update, Instagram is also slowly integrating into a more video-based platform, taking inspiration from the success of Tiktok. ‘We’re going to continue to support photos. It is part of our heritage… That said, I need to be honest; I do believe that more and more of Instagram is going to become video over time’.
Would you use Instagram more if it was a video-based platform?
To read more – Head Of Instagram Admits Redesign Is ‘Not Yet Good’ (searchenginejournal.com)
HC Media Group
It’s time to dust off and let go of our old-fashioned traditional marketing roots and embrace that digital marketing could be the way to take your business to the next level and reach goals like improving website traffic, targeting customers, and improving engagement on your social media platforms. Stay tuned for more digital marketing news to come! #JoinOurDigitalWorld
HC Media Group offers many other digital marketing products or services to help your business, like, social media marketing, SEO, website design, digital strategies, and many more. So, if you are eager to take your business to the next level and don’t know where to start, contact HC Media Group Today!