Today we want to give you an insight into search engine optimisation and why this is crucial for business. SEO stands for Search Engine Optimisation (SEO) and it is the process of driving targeted and high-quality leads to your website through organic searches which are made on Google or any other search engines (yahoo, Bing and many more). Now more than ever, it is essential for your business to be ranking online, and we want to give you an insight into the process behind Search Engine Optimisation.
SEO is the process of increasing your website’s ranking on Google through x3 elements, Technical SEO, Authority SEO and On-Page SEO. You know more than anyone when you’re in the buying process and searching online for the perfect product/service. Chances are you scroll no further than the first page on Google. You tend to flick through the top 5 options until you find the right products you’re on the lookout for. This shows the importance of SEO strategies and why it is so important for you to optimize your website because it helps to bring more traffic to your website and increase your ranking factors in front of your desired target audience whilst they’re in the buying process.
Let’s dive into the x3 SEO elements which all contribute to a successful search engine optimisation campaign.
Technical SEO
Technical SEO focuses on the functionality of the website and how to optimise this for both user’s and Google’s use. This is done by fixing broken internal links that lead to error pages when using a website. By doing this, Google can crawl all web pages to find relevant information, therefore allowing it to index and rank the information.
Technical SEO also tackles elements of the website that may be slowing down page load speeds, this is done because the fastest loading pages generally rank higher as they are more accessible for the user’s experience, and Google likes to answer users’ search queries effectively. Page speed is improved by looking at the amount of content to load on a website, such as pages on your site, videos and images.
If a site contains a large number of videos, these can be embedded through players such as YouTube to free space on the website, therefore increasing page speed. Effectively, this is all done to increase the site’s attractiveness to Google, as it will then rank higher and increase the business’s traffic. Technical SEO is all about keeping your website up to date and working efficiently behind the scenes.
Content SEO
The next element of SEO focuses on is the content of the site and the way Google crawls and indexes this information. With SEO, the content is made relevant to the topic by using a focus keyword that is identifiable to Google that the site can rank for. When selecting keywords, businesses should see what the most popular keywords for their industry are.
A successful SEO campaign comes down to thorough keyword research, when this is done correctly and implemented successfully, you will begin to see a huge shift in your website performance. Keyword research is focused on finding the correct search terms which are relevant to your website and the products/services you sell/promote. You want to capture your desired target audience whilst they’re in the buying process. Therefore, your keyword research must reflect this.
Once the research is complete, these specific phrases are implemented into the content on the website and the specific pages which they are associated with. When conducting keyword research, factors such are volume of traffic, competition, and positioning are taken into consideration to make sure the correct phrases are used on your website. By using the correct keywords throughout the website, included in the content, businesses can gain more traffic as they are visible to a larger customer base who are currently searching for your products/services.
It is important that users experience a straightforward search experience by seeing relevant products or services in their search. Then it is more likely that there will be an increase in the business’s conversion rate as more interested customers are being brought into the funnel, therefore increasing sales.
Authority SEO
The authority of a website reflects how much Google trusts your website and the information you are publishing across your site. You will find that your Authority will increase over time when both the Technical and On-Page SEO is implemented successfully on your website. This element revolves around the qualitative measure, which works to build the rankings and visibility of a website. As SEO Experts, our sole aim is to work to build this authority as it comes hand in hand with the improvement of website rankings.
When implemented correctly, you will begin to see your website rankings improving massively. Backlinks are a huge element of building your authority SEO. This is due to users being satisfied with the website and service, therefore leaving positive Google reviews for the company and increasing the authority score. SEO can also be used to build this authority by placing quality backlinks within the content of the website.
These are links from other trusted websites in the body of their content that link back to another business’s page. As Google trusts the site, it also sees the linked site as trustworthy, therefore improving the authority score. Where we will look at exactly what is needed to increase your website traffic.
If you are looking to increase your website traffic from Google and other search engines, then please contact HC Media Group and take advantage of our FREE Marketing Consultation, where we will look at exactly what is needed to increase your website traffic.