Exploring SEO Keyword Research
SEO (search engine optimisation) keywords are the words and phrases that you use in your content for customers to find your website through a search engine. The words you use should be relevant to the page content and be used frequently. When doing SEO keyword research you should look at the search volume of each key term that is related to your products/service – but is it better to have a single word or a phrase? There are a lot of benefits to using phrases as keywords, especially when your business has a large amount of competition.
For example, let’s say you sell gin in Manchester. When choosing your keywords, you want to look at including 3 factors – speciality, product, and location. So, for this specific company, their speciality is personalised bottles, their product is gin, and it is made and sold in Manchester. This means that the most effective keywords for them would be a phrase, in this case, ‘personalised gin bottles Manchester’.
SEO Keyword Research for Larger Companies
For an industry that is so large, the search terms need to be refined to exactly what the company provides. This means that ranking on the first page will be easier on Google as there is less competition for that specific search term. It also means that the traffic received to the website is targeted to the exact product, so you already have customers in the buying process and the sales funnel – this means a higher conversion rate.
This process works exactly the same for companies who provide a service, rather than sell a product. For this example, we will take a party entertainment company in Leeds. As there is a large amount of competition in this industry and competition keywords, you have to be more selective to gain the most traffic.
Once again we want to focus on the 3 main elements – service, speciality, and location. For the purpose of the example, let’s say the company specialises in fire breathing acts. So, the best keyword search phrase they could use would be ‘fire breathing party acts Leeds’. If you break that down you have the speciality ‘fire breathing’, the service ‘party acts’, and the location ‘Leeds’.
This search phrase is going to bring a higher amount of targeted, less competitive traffic, and therefore a higher conversion rate. If this company was to choose a single keyword such as ‘entertainment’ or a less specific phrase like ‘party entertainment’, then they will be competing nationally, opposed to gaining local, better quality traffic.
Tools For SEO Keyword Research
Google Keyword Planner is a great, free keyword research tool to get you started. When searching your terms, Google Keyword Planner will pull up a list of keywords, including long-tail keywords, along with their monthly search volumes. You can then decide from that list which particular keywords will work best for your website.
The best way to look at keyword phrases is to zoom into each detail of your business. Don’t look at your company as a whole, find what makes your business unique – as this is your place to best advertise within the market.
Conclusion To SEO Keyword Research
Here at HC Media Group, we help many businesses with their SEO keyword research choices and how these can help your website rank higher. We have the best software to research the ideal keywords that will maximise your traffic and make your mark on Google within the industry. Get in touch with us today to bring us into your business and start this journey with you. We can’t wait to get started.