Are you currently thinking about upgrading your website, replacing it with a modern and sleek design – keeping your business up to date with the latest technology? Just like any smartphone, chances are every couple of years you find yourself looking to upgrade and buy the latest phone with the best deal. HC Media Group is here to help you identify whether or not now is the time for you to hit the refresh button and get a new website.
There are several different signs to look out for when figuring out whether or not you should rebuild your website. Although you may believe the main reason why you want a new website is down to the design, you also need to take into consideration the performance and user experience of your website. Let’s get started…
- Your website is outdated
- Your website isn’t mobile-optimised
- Your website loading speed is very slow
- Your website doesn’t reflect your brand
- You can’t navigate the back end of the website
- It’s been over 3 years since you last updated your website
- You aren’t receiving enough sales and conversions through your website
- Your website navigation and user journey isn’t working
Your website is outdated
There are a large number of signs to look out for when it comes to updating your current website, but let’s get straight to the point. If your website currently looks outdated in comparison to your competitors – it’s officially time for a change. Examples of your website being outdated include No social media icons, your website isn’t mobile optimised, your website doesn’t have an SSL certificate, and the design doesn’t reflect your current brand.
Your website isn’t mobile-optimised
Now more than ever it is crucial that your business is found online, ranking on Google and mobile-friendly. Did you know that mobile visitors make up over half of the website users, this statistic alone emphasises the importance of your website functioning on all mobile devices. Now you may be wondering, is my website optimised for mobile users? We would strongly suggest you check this out, otherwise, you will be missing out on a significant number of website visitors per month.
Slow website speed
One of the biggest and yet most commonly missed issues with a website comes down to its speed. Now more than ever it is crucial that your website speed is fast and highly responsive. Technology is becoming more and more advanced, so much so, that we have all become accustomed to this, making us impatient – especially when it comes to waiting for a website to load. If your website speed is slow, you will find your bounce rate is much higher, this is due to the fact people aren’t prepared to wait around to see what your website has to offer. They will just click off and go onto your competitor’s website.
Your website doesn’t reflect your brand
Has your brand evolved and developed since your website was last updated? Chances are, yes it has. Brands are constantly evolving so much so, that your website may not be reflecting the brand you are today. Your website is like your digital shop front, it is the first impression you make on your desired audience and it is crucial that your website reflects your brand.
Don’t you want to be the business that’s remembered for its excellent brand? Your site needs to come across as professional and well-branded – positioning yourself as an industry-leading specialist. If you can relate to this, chances are you need a new website.
Your website hasn’t been updated in the past 3 years
Just like any trend, your website must be up-to-date and relevant in order to be at the top of the industry. Very much like when your phone contract has ended, you look to upgrade and find the best deal around. It is crucial you are constantly up to date and developing your website to compete against your competition.
Here at HC Media Group, our website design specialists will conduct thorough competitor research to ensure you are providing more value and positioning your brand ahead of these brands. Although you may believe you are upgrading your website because of the outdated design, more often than not, you need to focus on the structure and user journey to ensure the new build is worthwhile.
You can’t navigate around the backend of your website
Have you recognised that you are sending the smallest fixes and updates to your developer whenever you need any changes made to your website? Understanding the back end of your website, and being able to update the content and make changes whenever you need will make your life so much easier. At HC Media Group, we specialise in building the WordPress website – the ideal content management platform (CMS) making it easy for you to make amendments in the back end of the website without learning code.
You aren’t receiving enough sales and conversions
Are you lacking conversions through your website and looking for a new way to drive sales to your business? If you are in this situation, chances are that you need a new website. All of the factors we have spoken about today all contribute to improving the website user journey, converting users into customers. If you are struggling to sell products through your website, it’s time to consider revamping your website, with a brand new design and structure.
Your website navigation and user journey isn’t working
The user journey and flow of your website are highly crucial and a huge factor when it comes down to converting visitors to your website into loyal customers. Have you recently found that the journey on your website isn’t clear, your customers aren’t getting to the endpoint you need them to? This is a very common sign that you need a new website. At HC Media Group, our specialist’s design SEO Optimised, User-Friendly websites – ensuring you see a significant difference in the performance of your new website.
Verdict… Is It Time For a New Website?
If you are looking to upgrade your website, but have no idea where to begin – let HC Media Group help you. Our specialist team will sit down with you to understand your visions and goals for a new website, from here we create a new website that will transform your brand online presence. If you are interested in finding out more, you can book in for a call here at a date and time that suits you.
